Double Cleansing: What Is It and Why Is It Good for Your Skin?

Double Cleansing: What Is It and Why Is It Good for Your Skin?

What’s our best-kept secret to healthy, glowing skin? Double cleansing, of course! Add this special two-step deep cleanse to your daily skincare routine, and watch your skin thrive like never before. To find out everything you need to know about double cleansing, keep scrolling below.

What is Double Cleansing?

Just as the name implies, double cleansing is a two-step process for washing your face. It originally gained popularity through traditional Korean 10-step skincare regimens, but now is practiced worldwide. This cleansing method gives your skin a deeper, more thorough cleanse than just your average wash. 

Double cleansing typically starts with an oil-based cleanser, and then is followed up with a water-based cleanser. Because oil attracts oil, the oil-based cleanser works to draw out and dissolves oil-based impurities. From there, a water-based cleanser aids in eliminating any remaining water-based impurities, like dirt or sweat. This process may add a few extra minutes to your daily regimen, but we promise your skin will thank you.

Why is Double Cleansing so Important?

Many consider double cleansing to be the most crucial step in your skincare routine. That’s because it helps wash away impurities that are found both above and below the skin’s surface. Since it penetrates deeper than just a simple cleanse, your skin can better absorb all the nutrients, vitamins and antioxidants found in your skincare product’s ingredients.

Double cleansing is also very beneficial for your skin because it works to unclog pores, which can prevent pesky breakouts. Your skin stays clearer for a soft, smooth complexion. Plus, if you have dry skin, double cleansing can leave it truly revitalized for a refreshed appearance. When you double cleanse, your overall skin health really does improve!

How Do I Double Cleanse?

Obviously with our cleanse mini duo kit! This vegan skincare set contains the perfect pair for your double cleansing routine — makeupmelt cleansing balm and cloudcleanse cloud-whipped foam cleanser

So, how do you use our cleanse mini duo kit? It’s simple! First, apply our makeupmelt cleansing balm to effortlessly remove your makeup and lift away any grime that sits on top of your skin. Our ultra-gentle formula glides easily on your skin without tugging or causing irritation. Use the included spatula to scoop out a dime-sized amount of product, and softly massage onto dry skin in upward and outward circular motions. We recommend focusing on the areas that need the most attention. Rinse with warm water or wipe off with a damp washcloth. 

Once you clear away impurities on the skin’s surface, your regular cleanser will work more efficiently and give your skin a deeper cleanse without stripping away moisture. Apply our NewBeauty award-winning foam cleanser, cloudcleanse, next to refine your pores and balance your skin’s pH levels. Use 1-2 pumps of foam and gently massage onto a wet face. Rinse with warm water, and then pat dry. You’ll feel the dirt wash away for a perfectly cleansed complexion.

When Should I Double Cleanse?

If you are new to double cleansing, we suggest using this cleansing method before bedtime. Harmful bacteria and pollutants accumulate on your skin throughout the day, so it’s best to cleanse your skin at night. And remember, sleeping in makeup is a BIG no-no that can actually lead to increased breakouts. When you double cleanse at night, though, you’re able to wash your face clean and let your skin fully breathe.

Who Should Double Cleanse?

Everyone! It doesn’t matter your skin type … to achieve your best glow, we highly recommend you double cleanse. Trust us, this smart cleansing method will make your skin look and feel twice as nice!


Now that you know the basics of double cleansing, it’s time to incorporate it into your skincare routine ASAP! With this unique two-step cleansing method, your skin is on its way to its happiest and healthiest state.

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